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Why Won’t The Sample Sizing Debate Ever Stop?
As I have mentioned in earlier blogs, 400 returned surveys are enough to adequately represent virtually any large population. Logically you’d think that the required sample would increase...
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Response Scale Fundamentals
With all my recent blogs about survey essentials, I realize that I’ve never really summarized my suggestions and views on response scales. Choosing the right scale is critical, because you can’t word...
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Too Many Cooks In The Kitchen Doesn’t Necessarily Make For A Better Survey
Survey construction can take weeks, sometimes months, and the process can be prolonged even more when you have to sift through a seemingly endless amount of revisions. Regardless if the survey is a...
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Avoid The Net Promoter Score When Measuring Advocacy
The topic of Net Promoter Score (NPS) comes up regularly in conversations with our clients. It is popular with many researchers and companies that measure advocacy using questions like, “What is the...
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Survey Question Design: The Good, Bad and Ugly
Reaching out to customers for their opinions and feedback is vital for any successful organization. However, the process of developing the perfect survey content can be daunting to even the most...
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Single-Wave vs. Ongoing Transactional Surveys
In the last two months, Harland Clarke Digital’s Research & Insights worked with two financial institutions to implement a comprehensive body of surveys to measure multiple aspects of their account...
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Survey Question Design Part II – The Good, Bad and Ugly
As a continuation of the previous article, “Survey Question Design: The Good, Bad and Ugly,” this article addresses the pros and cons of utilizing open-ended questions in a survey. An open-ended...
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Providing Online Response Options on Paper Surveys
Historically, most customer opinion/satisfaction surveys were conducted via paper. More recently, many institutions prefer to use email distribution that links to a web-based survey. Email distribution...
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Understanding Statistical Significance and Response Rates
One of the most important issues when conducting survey research is to determine the number of returned survey responses necessary to produce valid and reliable results. To this end, we need to...
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If You Build It, They Will Respond
Data-driven, customer satisfaction, customer loyalty, customer-centric… these are phrases that occupy a marketer’s mind on a daily basis. Digital marketing strategies are formed by emotionally...
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